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How to Prevent Consumers from Wasting Food?
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Everyday, consumers are responsible for wasting fully edible food. COSUS is a reseach project with the aim of reducing consumers’ food waste. The project focuses on strategies that can encourage consumers to accept suboptimal foods before and after purchase. These suboptimal foods can for example have an expired best-before date or undesired shape or colour, but are still perfectly fine to eat.
During the last three years, the COSUS researchers have conducted surveys and arranged focus groups in several European countries to reveal interesting insights about consumer choices, actions and attitudes. The project has involved 7 institutes from 5 countries: Norway, Denmark, Germany, the Netherlands and Sweden. On the 16th of June, COSUS organized its final seminar at NOFIMA, Ås.
Waste and other residual materials from industries and households are of increasing value in today’s economy. Substances that have long represented a cost to the economy are now becoming a valuable resource. Exploiting the full potential of these resources requires increased innovation, systemic change as well as better regulation and governance.